Privacy policy
Effective Date: May 1, 2026
1. Introduction
This Privacy Policy (“Privacy Policy”) describes how MarZ Licensing, LLC, a Delaware limited liability company (“MarZ,” “Company,” “we,” “our,” or “us”) collects, uses, discloses, and otherwise processes personal information in connection with:
• the website located at www.allurebeautybox.com;
• the website located at www.gqbox.com; and
• the related web pages, customer support channels, social media pages, subscription services, ecommerce features, promotional campaigns, surveys, communications, and other online or offline services that link to or reference this Privacy Policy (collectively, the “Sites” or the “Services”).
Through the Services, we market and sell beauty, grooming, lifestyle, wellness, and related products directly to consumers on a subscription basis (the “Subscription Services”) and may also offer one-time purchases, member stores, limited-edition or seasonal boxes, gift purchases, promotional offers, and other commerce experiences. The Subscription Services include the Allure Beauty Box and GQ Box products, which are offered under license from third-party brand owners.
Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understand this Privacy Policy. Our Terms of Use govern your use of the Services and contain additional terms regarding subscriptions, purchases, and disputes. Any capitalized terms not defined in this Privacy Policy have the meanings given to them in the Terms of Use.
The Services are intended for adults aged 18 and older. You must be at least 18 years old, or the age of majority in your jurisdiction, to use the Services or make a purchase through the Services.
If you do not agree with any part of this Privacy Policy, please do not access or use the Services.
2. Personal Information We Collect
The categories of personal information we collect depend on how you interact with us. In the past twelve (12) months, we have collected, and may continue to collect, the following categories of personal information as defined under applicable privacy laws:
• Identifiers, such as name, email address, postal address, billing address, shipping address, telephone number, age or date of birth (where collected for age verification), gift recipient information, account username, online identifiers, IP address, device identifiers, mobile advertising identifiers, and similar unique identifiers.
• Customer record information (Cal. Civ. Code § 1798.80), such as name, mailing address, telephone number, billing information, and shipping information.
• Commercial and transaction information, such as purchase history, subscription details, renewal status, cancellation history, returns, refunds, chargebacks, products viewed or purchased, cart activity, gift purchases, promotional code use, and customer service history.
• Payment-related information, such as payment card details, billing information, payment tokens, and transaction confirmation information. Payment card information is processed by our third-party payment processors; we do not store full payment card numbers.
• Account information, such as username, password, address book information, order history, saved preferences, and communication preferences.
• Internet, device, and network activity information, such as IP address, device type, browser type, operating system, referring and exit pages, pages viewed, links clicked, search terms, access times, length of visit, browsing behavior, purchase behavior, cart abandonment activity, and interactions with our emails, advertisements, social media posts, and other digital content. This information is collected through cookies, pixels, tags, SDKs, web beacons, embedded scripts, local storage, and other tracking technologies.
• Geolocation information, such as approximate location derived from your IP address or shipping address. We do not collect precise geolocation from your device.
• Audio, electronic, visual, or similar information, such as call recordings or chat transcripts when you contact customer support, photographs or videos you choose to submit, and content you tag or share with us on social media.
• Inferences, such as inferred product preferences, likely interests, purchase patterns, subscription likelihood, audience segments, and similar derived information.
• Preference, profile, and customization information, such as skin tone, skin type, hair type, beauty or grooming preferences, apparel sizes, product selections, box customization choices, quiz and survey responses, style preferences, member-store preferences, and similar information you provide or that we infer from your interactions with the Services. We use this information to provide, personalize, and improve the products, recommendations, and experiences you request; to support customer service; and for related operational purposes. We do not use it to infer race, ethnicity, or other characteristics protected under applicable law, and we do not analyze it to reveal sensitive personal information categories. We do not sell or share sensitive personal information.
• Characteristics of protected classifications under California or U.S. federal law, such as age (where collected for age verification) and, where you voluntarily share it in a survey, quiz, or product review, gender.
• Professional or employment-related information, only to the limited extent you provide it (for example, in the context of B2B inquiries, bulk gift purchases, or employment inquiries).
• Sensitive personal information, only to the limited extent applicable, such as account login credentials in combination with credentials that permit access to your account. We do not use or disclose sensitive personal information for purposes of inferring characteristics about you. We also do not use or disclose sensitive personal information for any purpose other than as expressly permitted by California Civil Code § 1798.121 and similar laws (for example, to perform the services or provide the goods you have requested, to detect security incidents, to resist malicious or illegal actions, to ensure quality, to verify identity, and to comply with law).
We do not knowingly collect Social Security numbers, driver’s license numbers, financial account numbers (other than payment card information processed by our payment processors), genetic data, precise geolocation, biometric information, immigration status information, information about health or medical conditions, or information about racial or ethnic origin, religious or philosophical beliefs, union membership, communications content, sex life, or sexual orientation. If you choose to voluntarily share any such information with us (for example, in a product review or survey response), you do so at your own risk.
3. Sources of Personal Information
We collect personal information from the following categories of sources:
• Directly from you, when you create an account, subscribe to a box, purchase a product, add items to your cart, make a payment, update your account, contact customer service, submit a review, respond to a survey or quiz, enter a promotion or sweepstakes, sign up for email or text communications, interact with us on social media, or otherwise communicate with us.
• From your device, automatically when you access or use the Services, open or click our emails, interact with our advertisements, or engage with our digital content, through cookies, pixels, tags, SDKs, web beacons, embedded scripts, and other tracking technologies.
• From other customers, such as when someone sends you a gift, refers you to us, or includes information about you in a customer service request.
• From service providers and business partners, such as payment processors, fulfillment providers, fraud prevention vendors, data analytics providers, advertising networks, social media platforms, customer support providers, marketing partners, data enrichment providers, referral partners, brand licensors, co-branded promotion partners, and similar parties.
• From publicly available and commercially available sources, such as public records, public profiles on social media platforms, and data aggregators.
We may also derive information or draw inferences about you based on the information we collect.
4. How We Use Personal Information
We use personal information for the following purposes:
• To provide, operate, maintain, and improve the Services.
• To process subscriptions, purchases, renewals, cancellations, refunds, returns, payments, chargebacks, gift orders, and related transactions, and to verify eligibility for purchase or delivery.
• To create, manage, and secure user accounts, including authentication and password management.
• To send transactional, administrative, account, order, shipping, subscription renewal, security, and service-related communications.
• To send marketing, promotional, newsletter, SMS, MMS, email, direct mail, and other communications, where permitted by applicable law.
• To send cart abandonment reminders, including by text message where you have consented.
• To personalize your experience, product recommendations, content, offers, promotions, and advertising.
• To curate and personalize Subscription boxes, product selections, member-store offerings, and promotional offers based on your preferences, profile, customization choices, and prior selections.
• To conduct audience segmentation and to improve our box curation, product assortment, and Subscription Services.
• To administer contests, sweepstakes, loyalty programs, referral programs, surveys, quizzes, and similar promotional or research programs.
• To enable product reviews, comments, testimonials, user submissions, social media interactions, and other interactive features.
• To measure the effectiveness of advertising, promotions, affiliate relationships, email campaigns, social media campaigns, and other marketing activities.
• To conduct analytics, reporting, forecasting, audience segmentation, product development, market research, and business planning.
• To detect, investigate, prevent, and respond to fraud, security incidents, illegal activity, policy violations, and misuse of the Services.
• To debug, identify, and repair errors and to ensure the Services function as intended.
• To comply with legal obligations, respond to legal process, enforce our agreements, resolve disputes, and protect the rights, safety, and property of MarZ, our users, customers, vendors, brand partners, and others.
• To evaluate, negotiate, or complete a merger, acquisition, financing, sale, asset transfer, license, reorganization, bankruptcy, or similar business transaction.
• For any other purpose disclosed to you at the time of collection or with your consent.
5. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients:
• Service providers and contractors, such as hosting providers, ecommerce platform providers (including our Shopify-based ecommerce platform), fulfillment and logistics providers, payment processors, customer support providers, fraud prevention providers, email and SMS communications providers, analytics providers, marketing technology providers, and professional advisors. We require service providers and contractors to enter into written agreements that (i) limit their use of personal information to the specific purposes for which we engage them; (ii) prohibit them from retaining, using, or disclosing personal information for any purpose other than performing services on our behalf; (iii) require them to provide the same level of privacy protection required by applicable law; and (iv) permit us to take reasonable steps to ensure their use of personal information is consistent with our obligations under applicable privacy laws.
• Brand licensors and brand partners, such as Advance Magazine Publishers Inc. (including its Condé Nast division), in connection with the operation of the Allure Beauty Box and GQ Box programs, joint marketing initiatives, editorial content, customer experience, and reporting required under our license arrangements. Each of MarZ and our brand licensor acts as an independent business or controller with respect to personal information disclosed in this context.
• Advertising and analytics partners, such as advertising networks, social media platforms, retargeting providers, affiliate networks, attribution providers, and analytics providers.
• Other customers and gift recipients, such as when you send a gift, refer a friend, or interact through social or community features.
• Co-marketing and co-branded partners, in connection with co-branded promotions, sweepstakes, surveys, or events.
• Professional advisors, such as our attorneys, auditors, accountants, and consultants.
• Government authorities, courts, and other parties to legal process, where we believe disclosure is required or appropriate to comply with law, respond to legal process, or protect rights, property, or safety.
• Parties to corporate transactions, in connection with a merger, acquisition, financing, sale, asset transfer, license, reorganization, bankruptcy, or similar business transaction.
We may also disclose aggregated or deidentified information that cannot reasonably be used to identify you. Where we share aggregated or deidentified information, we require recipients to refrain from reidentifying the data and to pass that obligation on to downstream recipients.
6. Categories of Personal Information Sold or Shared
For purposes of California, Connecticut, Colorado, Virginia, and other state privacy laws, certain of our advertising and analytics practices may be considered a “sale” of personal information, “sharing” for cross-context behavioral advertising, or processing for “targeted advertising.” We do not exchange personal information for monetary compensation, but cookie-based advertising and analytics may meet the broad statutory definitions of these terms.
In the past twelve (12) months, we may have disclosed the following categories of personal information in ways that constitute a “sale” or “sharing” under California law, or processing for “targeted advertising” under other state laws:
• Identifiers (such as IP address, device identifiers, mobile advertising identifiers, and hashed email).
• Internet, device, and network activity information (such as browsing behavior, advertising interactions, and cart activity).
• Commercial information (such as products viewed or purchased).
• Inferences (such as audience segments and inferred interests).
• Preference, profile, and customization information (such as product or category preferences and inferred interests), but only to the extent such information is used or disclosed in this manner and subject to your opt-out rights.
These categories may be disclosed to the following categories of third parties: advertising networks, social media platforms, retargeting and attribution providers, affiliate networks, and analytics providers.
We do not sell or share personal information in exchange for monetary consideration. We do not have actual knowledge that we “sell” or “share” the personal information of consumers under sixteen (16) years of age. We do not use or disclose sensitive personal information for purposes of inferring characteristics about you or for any purpose other than those permitted by California Civil Code § 1798.121 and similar laws.
7. Cookies, Tracking Technologies, and Your Choices
We and our service providers use cookies, pixels, tags, web beacons, SDKs, embedded scripts, local storage, and other similar technologies (collectively, “Cookies”) to operate the Services, remember your preferences, keep track of cart items, authenticate users, detect and prevent fraud, measure performance, understand how users interact with the Services, improve our products, personalize content, and support advertising and analytics.
We use the following general categories of Cookies:
• Strictly necessary Cookies, which are required for the Services to function and cannot be disabled through the consent banner.
• Functional Cookies, which enable features such as remembering preferences and improving your experience.
• Analytics and performance Cookies, which help us understand how users interact with the Services so we can improve them.
• Advertising and targeting Cookies, which support interest-based advertising, retargeting, attribution, social media advertising, and affiliate tracking.
You can manage your cookie preferences for our Services by clicking the “Cookie Preferences” link in the footer of allurebeautybox.com and gqbox.com, which will open our Shopify-native cookie banner and consent controls. You can opt out of the sale or sharing of your personal information and of targeted advertising by clicking the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link in the footer of our Sites, which will open Shopify’s data-sharing opt-out page.
You may also manage cookies through your browser settings, although some features of the Services may not function properly if you disable certain Cookies.
Scope of our Shopify-native consent tools. Our Sites are operated on the Shopify ecommerce platform, and our cookie banner and data-sharing opt-out page are Shopify-native. These tools govern Shopify-supported cookies, pixels, and data-sharing functionality, including Shopify cookies and Shopify Pixels. Some third-party apps, manually installed pixels, embedded scripts, or off-platform marketing tools may require separate configuration to honor consent choices. We configure our Shopify consent tools and require our vendors and apps to process personal information consistent with applicable law and our instructions, and we review our app and pixel stack periodically. If you wish to opt out of a specific third-party tool, you may also use any opt-out mechanisms provided by that third party.
Opt-Out Preference Signals (Global Privacy Control). We honor opt-out preference signals, such as the Global Privacy Control (“GPC”), as required by applicable law. When we detect a recognized opt-out preference signal from your browser or device, we will treat it as a request to opt out of the sale or sharing of personal information collected through that browser or device and to opt out of processing of personal information for purposes of targeted advertising on that browser or device. Because an opt-out preference signal is associated with a specific browser or device and not necessarily with a logged-in account or other offline activity, the signal applies to the browser or device on which it is detected. If you are logged into your account when the signal is detected, we will attempt to associate the preference with your account where feasible. If you would like to opt out of sale, sharing, or targeted advertising more broadly—including for offline sales and across browsers, devices, and account-linked activity—please also submit a request using the “Your Privacy Choices” link or via email as described in Section 11 (Your Privacy Choices and How to Exercise Them), and we will treat the request as applying to all browsers, devices, and account-linked activity to the extent reasonably practicable.
Do Not Track. Our Services do not respond to “Do Not Track” browser signals because no industry standard currently exists for the use of such signals. However, as described above, we do honor recognized opt-out preference signals such as GPC.
8. Interest-Based Advertising and Analytics
Interest-based advertising occurs when advertisements are shown to you based on information collected about your activities online over time and across multiple websites, devices, or online services. We work with advertising networks, social media platforms, analytics providers, affiliate networks, and other ad tech partners to support these activities.
We control whether cookies, pixels, tags, and similar technologies appear on the Sites. As described in Section 7 (Cookies, Tracking Technologies, and Your Choices), you may opt out of cookie-based advertising and analytics through our Shopify-native consent tools and by enabling a recognized opt-out preference signal such as GPC.
You may also opt out of certain interest-based advertising practices by visiting the websites of the Digital Advertising Alliance (www.aboutads.info), the Network Advertising Initiative (www.networkadvertising.org), and the European Interactive Digital Advertising Alliance (www.youronlinechoices.com), and by adjusting the advertising preferences on social media platforms such as Facebook, Instagram, Pinterest, and TikTok. These opt-out tools are provided by third parties, and we cannot guarantee their effectiveness. Even if you opt out of interest-based advertising, you may still receive advertisements, but they may be less relevant to you.
9. Text Messaging Program and Mobile Communications
Our text messaging program is governed by our Mobile Terms of Service, which are incorporated into this Privacy Policy by reference and are available on allurebeautybox.com and gqbox.com. This Section 9 describes the privacy practices specific to our text messaging program.
How to opt in. You may opt in to receive text messages from us by (a) entering your mobile phone number on a sign-up form on the Services and submitting your consent, (b) checking a consent box at checkout or in another sign-up flow, or (c) texting a keyword to one of our short codes in response to an invitation. By opting in, you provide your express written consent to receive the messages described below.
Short codes. For Allure Beauty Box, our short code is 36207. For GQ Box, our short code is the number identified in the applicable opt-in message or on the Services. To stop receiving messages, follow the instructions under “HELP and STOP” below.
What messages you may receive. When you opt in, you agree to receive recurring automated SMS or MMS messages from MarZ Licensing, LLC and on behalf of Allure Beauty Box and GQ Box, including:
• Service messages, such as order confirmations, shipping updates, account alerts, subscription renewal reminders, customer service responses, and similar service- or transaction-related communications; and
• Promotional messages, such as new product announcements, marketing offers, cart abandonment reminders, special promotions, and personalized marketing.
Messages may be sent using an automatic telephone dialing system or similar technology, and may be delivered to your mobile number even if your number is registered on any state or federal Do Not Call list. Your participation in the messaging program is voluntary, and your consent to receive promotional messages is not a condition of any purchase.
• Message frequency. Message frequency varies; you may receive several messages per week, depending on your interactions with us.
• Cost. There is no charge from us for the text messaging service itself, but message and data rates may apply based on the plan you have with your mobile carrier. Check your mobile plan and contact your wireless provider for details.
• HELP and STOP. To stop receiving text messages from a particular program, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message from that program, or, where available, click the unsubscribe link included in a message. For help, reply HELP or contact us at privacy@marzlicensing.com. We will send you a one-time opt-out confirmation message. We may still send non-promotional, transactional messages where permitted by law and where necessary to service your account, order, Subscription, or legal obligations, but we will not send further marketing text messages unless you opt in again.
• Carrier disclaimers. Wireless carriers are not liable for delayed or undelivered messages.
• Eligibility. You must be at least 18 years old and the authorized account holder or user of the mobile phone number you provide. By providing a mobile phone number, you represent and warrant that you meet these requirements.
SMS opt-in data. We do not sell or share your SMS opt-in or consent status with third parties for their own unrelated marketing purposes. We may share your personal data, including your SMS opt-in and consent status, with service providers and vendors that help us deliver our messaging program (such as platform providers and mobile carriers), and as necessary to respond to subpoenas, investigative demands, court orders, or other legal process.
Cart reminder messages. As described in Section 7 (Cookies, Tracking Technologies, and Your Choices), we may use cookies and similar technologies to track items you place in your cart, including when a cart has been abandoned. This information may be used, together with your opt-in consent, to send you cart reminder messages by SMS, email, or other means.
10. Children’s Privacy
The Services are directed to adults aged 18 and older. We do not knowingly collect personal information from children under 13, and we do not knowingly “sell” or “share” personal information of consumers under 16 years of age within the meaning of applicable privacy laws. We do not have actual knowledge that we sell or share personal information of consumers under 16 years of age. If we become aware that we have collected personal information from a child under 13, we will delete the information as required by law. If you believe we have inadvertently collected personal information from a child under 13, please contact us at privacy@marzlicensing.com.
11. Your Privacy Choices and How to Exercise Them
You have several choices regarding our use of your personal information:
• Email marketing. You may unsubscribe from promotional emails by following the instructions in any promotional email or by emailing privacy@marzlicensing.com.
• Text marketing. You may opt out of marketing text messages by replying STOP to any marketing text message.
• Cookies and tracking technologies. You may manage cookies through the “Cookie Preferences” link in the footer of our Sites or through your browser settings.
• Opt out of sale, sharing, or targeted advertising. You may submit a request to opt out of the sale or sharing of your personal information, or of processing for purposes of targeted advertising, by (a) clicking the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link in the footer of allurebeautybox.com or gqbox.com, which will open Shopify’s data-sharing opt-out page; (b) using the Shopify-native consent tools described in Section 7; (c) enabling a recognized opt-out preference signal such as Global Privacy Control; or (d) emailing privacy@marzlicensing.com with the subject line “Opt Out of Sale/Sharing.”
• Opt back in to sale or sharing. If you have opted out of the sale or sharing of your personal information and would like to opt back in, you may do so by adjusting your settings in our Shopify-native consent tools or by emailing privacy@marzlicensing.com with the subject line “Opt In to Sale/Sharing.”
• Other privacy rights. Depending on your state of residence, you may have additional rights described in Section 13 (U.S. State Privacy Rights) and Section 14 (Additional Information for California Residents).
• Account deactivation. You may request deactivation of your account by emailing privacy@marzlicensing.com.
To submit a request to know, access, correct, delete, port, or limit our use of sensitive personal information, please email privacy@marzlicensing.com. You do not need to create an account or maintain an active account in order to submit a privacy request; if you have an account with us, we may use account information to help verify your identity. We may need to verify your identity through additional means before fulfilling certain requests. You may use an authorized agent to submit requests on your behalf; we may require the authorized agent to provide proof of authorization, and we may require you to verify your identity directly with us.
12. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide the Services, manage accounts and subscriptions, process transactions, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain records, and support legitimate business operations. Retention periods are determined based on the type of information, the purposes for which it is processed, applicable legal and regulatory requirements (including tax, accounting, and consumer protection requirements), and our legitimate business interests. When we no longer need to use your personal information, we will delete it from our systems or deidentify it so that it can no longer be associated with you.
Preference, profile, and customization information is retained for as long as reasonably necessary to operate your account, personalize your Subscription experience, support customer service, maintain business records, comply with legal obligations, and improve our Services, unless you delete or update the information through your account or request deletion and no legal exception applies.
13. U.S. State Privacy Rights
This Section 13 supplements the rest of this Privacy Policy and applies to residents of U.S. states with comprehensive consumer privacy laws, to the extent those laws apply to our processing of your personal information.
Depending on your state of residence and subject to applicable legal limitations, exceptions, and exemptions, you may have some or all of the following rights:
• Right to know or confirm whether we process your personal information.
• Right to access the personal information we process about you.
• Right to receive a portable copy of certain personal information.
• Right to correct inaccurate personal information.
• Right to delete personal information, subject to legal exceptions.
• Right to opt out of sale, sharing, targeted advertising, profiling in furtherance of decisions producing legal or similarly significant effects, or processing of sensitive personal information.
• Right to limit the use or disclosure of sensitive personal information (California).
• Right to appeal a decision we make in response to a privacy request.
• Right not to be discriminated against for exercising your privacy rights.
The specific rights available to you depend on the privacy law applicable to your state of residence, which may include, where applicable, the privacy laws of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. As additional state privacy laws come into effect, we will update this section accordingly.
Scope of the Right to Know. Where you have a right to know, you may request that we disclose: (a) the categories of personal information we have collected about you; (b) the categories of sources from which the personal information was collected; (c) the business or commercial purpose for collecting, selling, or sharing the personal information; (d) the categories of third parties to whom we disclose personal information; (e) the categories of personal information we have sold or shared and the categories of third parties to whom each category was sold or shared; (f) the categories of personal information we have disclosed for a business purpose and the categories of recipients; and (g) the specific pieces of personal information we have collected about you, subject to certain exceptions.
How to Submit a Request. To submit a privacy request, please email privacy@marzlicensing.com or use the relevant link in the footer of our Sites. We will respond within the time period required by applicable law. We may need to verify your identity before fulfilling certain requests. If we deny your request, you may appeal our decision by replying to our denial response or by contacting us at privacy@marzlicensing.com with “Privacy Request Appeal” in the subject line.
14. Additional Information for California Residents
This Section 14 supplements the rest of this Privacy Policy and applies to California residents. It is provided to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (together with implementing regulations, the “CCPA”). Any terms defined in the CCPA shall have the same meaning when used in this section. This section does not apply to workforce-related personal information collected from California-based employees, job applicants, contractors, or similar individuals.
Categories of Personal Information Collected, Disclosed, Sold, and Shared. Sections 2 (Personal Information We Collect), 3 (Sources of Personal Information), 4 (How We Use Personal Information), 5 (How We Disclose Personal Information), and 6 (Categories of Personal Information Sold or Shared) describe the categories of personal information we collect, the categories of sources, the business and commercial purposes for which we use personal information, the categories of third parties to whom we disclose personal information, and the categories of personal information we sell or share, including the categories of third parties to whom each category is sold or shared. Please refer to those sections for the disclosures required by Cal. Civ. Code § 1798.100(a) and the related CCPA regulations.
Sensitive Personal Information. We do not use or disclose sensitive personal information for purposes of inferring characteristics about you. We do not use or disclose sensitive personal information for any purpose other than as permitted by Cal. Civ. Code § 1798.121 and the CCPA regulations (for example, to perform the services or provide the goods you have requested, to detect security incidents, to resist malicious or illegal actions, to ensure quality, to verify or maintain the quality of services, to verify identity, and to comply with law).
No Sale or Sharing of Personal Information of Consumers Under 16. We do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.
How to Opt Out of Sale, Sharing, and Targeted Advertising. You may opt out of the sale or sharing of your personal information at any time by:
• clicking the “Your Privacy Choices” or “Do Not Sell or Share My Personal Information” link in the footer of allurebeautybox.com or gqbox.com, which will open Shopify’s data-sharing opt-out page;
• enabling a recognized opt-out preference signal such as Global Privacy Control in your browser or device; or
• emailing privacy@marzlicensing.com with the subject line “Opt Out of Sale/Sharing.”
Processing of Opt-Out Preference Signals. When we detect a recognized opt-out preference signal from your browser or device, we will treat it as a valid request to opt out of the sale or sharing of personal information collected through that browser or device for advertising and analytics purposes, and to opt out of processing for purposes of targeted advertising on that browser or device. Because opt-out preference signals are tied to a specific browser or device, the signal applies to that browser or device and not, by itself, to other browsers, devices, accounts, or offline activity. If you are logged into an account when the signal is detected, we will associate the signal with your account to the extent feasible. If you would like the opt-out to apply more broadly—including across other browsers, devices, and offline sales—please contact us as described above, and we will treat the request as applying to all browsers, devices, and account-linked activity to the extent reasonably practicable.
Opting Back In. If you have opted out of the sale or sharing of your personal information and would like to opt back in, you may do so by adjusting your settings in our Shopify-native consent tools or by emailing privacy@marzlicensing.com with the subject line “Opt In to Sale/Sharing.”
Right to Limit Use and Disclosure of Sensitive Personal Information. Because we do not use or disclose sensitive personal information for any purpose other than as permitted by Cal. Civ. Code § 1798.121, no further action is required for California residents to limit the use and disclosure of sensitive personal information. We will update this Privacy Policy and provide the right to limit if our practices change.
Other CCPA Rights. As a California resident, you have the right to (i) request to know the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purpose for collecting, selling, or sharing the personal information, and the categories of third parties to whom we disclose or have disclosed personal information; (ii) request a portable copy of personal information; (iii) request correction of inaccurate personal information; (iv) request deletion of personal information, subject to legal exceptions; and (v) not be discriminated against for exercising your CCPA rights. To submit a request, please email privacy@marzlicensing.com or use the relevant link in the footer of our Sites. Verifiable consumer requests to know specific pieces of information may be limited to twice in a 12-month period.
Notice of Financial Incentives. From time to time, we may offer financial incentives, such as sign-up discounts, loyalty offers, or other benefits, in exchange for the collection, use, sharing, or sale of personal information. When you participate in a financial incentive, we will provide a notice describing the material terms of the incentive at the time of enrollment, including a description of the financial incentive, the categories of personal information that are implicated, the method by which you may opt in and opt out, and a good-faith estimate of the value of the personal information that forms the basis for offering the incentive. You may opt in to a financial incentive by following the sign-up instructions and may opt out by following the opt-out instructions provided in the notice. The value of personal information collected in connection with a financial incentive is reasonably related to the value of the financial incentive offered, calculated based on factors such as expected customer engagement, expected revenue, and the cost of administering the incentive program.
Authorized Agents. You may use an authorized agent to submit privacy requests on your behalf. We may require the authorized agent to provide written proof of authorization (such as a signed permission or power of attorney), and we may require you to verify your identity directly with us.
Shine the Light. California Civil Code § 1798.83 (the “Shine the Light” law) entitles California residents to request information about how we share certain categories of personal information with third parties for those third parties’ direct marketing purposes. To make such a request, please email privacy@marzlicensing.com with “Shine the Light Request” in the subject line.
15. How We Protect Personal Information
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. When you make an online purchase, we use Secure Sockets Layer (SSL) or Transport Layer Security (TLS) encryption to protect payment and account information in transit. Payment card information is processed by our payment processors in encrypted form, and we do not store full payment card numbers. However, no security measure or transmission over the Internet is completely secure, and we cannot guarantee absolute security.
16. Third-Party Websites and Services
The Services may contain links to or integrations with third-party websites, ecommerce platforms, marketplaces, payment processors, social media platforms, advertising networks, brand partner websites (including websites operated by Advance Magazine Publishers Inc. and its Condé Nast division), affiliate networks, and other third-party services. We are not responsible for the privacy practices, content, products, services, or policies of third parties. We encourage you to review the privacy policies of any third-party websites or services you visit.
17. Users Outside the United States
The Services are operated from the United States and are intended for users located in the United States. If you access the Services from outside the United States, you understand that your personal information will be processed in the United States, where privacy laws may differ from, and may not provide the same level of protection as, those in your jurisdiction. By using the Services or providing information to us, you consent to the transfer of your information to the United States.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make changes, we will update the Effective Date at the top of this Privacy Policy. If we make material changes, we may provide additional notice to you, such as by posting a notice on the Sites or sending you a notification. Your continued use of the Services after the Effective Date constitutes your acceptance of the updated Privacy Policy.
19. Disputes
Any disputes regarding this Privacy Policy are subject to the dispute resolution provisions, including the arbitration agreement and class action waiver, set forth in our Terms of Use, except to the extent those provisions would limit any non-waivable privacy, consumer protection, data security, or regulatory rights. This Privacy Policy, and any disputes arising out of it, will be governed by the laws of the State of South Carolina, without regard to its conflict of law principles, except that the Federal Arbitration Act will govern the interpretation and enforcement of any arbitration provisions in the Terms of Use.
20. Contact Us
If you have questions or comments about this Privacy Policy or would like to exercise a privacy right, please contact us at:
MarZ Licensing, LLC
20 Towne Drive, #328
Bluffton, SC 29910
Email: privacy@marzlicensing.com