2025 Readers' Choice Award Winners Box

Why you'll love it: This iconic peachy-pink blush with a golden shimmer adds the perfect flush to any complexion. The buildable formula lets you create a subtle or bold look, while the lightweight texture blends effortlessly for a natural, long-lasting finish. Plus, the mini size is perfect for on-the-go touch-ups!

How you'll use it: Pick up a small amount of the blush with a brush, then apply it to the apples of your cheeks, blending outward toward your temples. Want a little more glow? Layer until you get your perfect flush.

Why you'll love it: This lightweight, oil-free gel-cream transforms your skin with its refreshing "water-burst" texture. Infused with Japanese Wild Rose, it minimizes pores and smooths your complexion, while Japanese Leopard Lily controls excess oil for a balanced look. Perfect for combination and oily skin, it absorbs quickly, leaving your skin soft, hydrated, and never greasy.

How you'll use it: After cleansing and toning, apply a small amount of the cream to your face and neck. Gently massage in upward motions until fully absorbed. Use morning and night to keep your skin looking and feeling refreshed. Don’t forget sunscreen during the day for ultimate protection and hydration!

Why you'll love it: Get ready for lashes that wow! Delivering up to 200% more volume with just one swipe, this mascara coats each lash evenly for bold, intense color, while the smudge-proof formula ensures your lashes stay stunning for up to 24 hours. Whether you want drama or a more natural look, this mascara builds beautifully, so you can go as big as you like without any clumping.

How you'll use it: Wiggle the brush at the base of your lashes and sweep upward to the tips. For added volume, allow the first coat to dry slightly before applying more layers. The brush ensures even coverage for a full, clump-free finish, perfect for day or night.

Why you'll love it: Indulge in this whipped body cream, packed with refreshing watermelon seed butter and extract to hydrate and nourish. Hibiscus AHA gently exfoliates, leaving your skin smooth and glowing, while multi-weight hyaluronic acid locks in moisture for all-day hydration. It’s like giving your body a refreshing drink of water—only better!

How you'll use it: Massage a generous amount onto clean, dry skin, paying extra attention to areas like elbows, knees, and heels that need a little extra TLC. The lightweight, fast-absorbing formula makes it easy to use every day for silky smooth, glowing skin.

Why you'll love it: Energize your eyes with a formula packed with Vitamin C, Niacinamide, and Caffeine from Coffee Beans. It brightens dark circles, reduces puffiness, and hydrates the delicate under-eye area. The lightweight texture absorbs quickly, leaving your skin feeling refreshed and revitalized—perfect for early mornings or long nights.

How you'll use it: Gently tap a small amount of the eye cream onto the under-eye area using your ring finger, both morning and night. Apply in a semi-circle from the inner corner to the outer corner of your eye. Allow the cream to absorb fully before applying makeup or other skincare products. With regular use, you'll notice a brighter, more rested appearance.

Why you'll love it:  Formulated with charcoal pigment and a custom Japanese calligraphy-inspired brush, this clean, carbon black-free eyeliner offers all-day wear—it's waterproof, transfer-proof, and sweat-resistant. Whether you're aiming for a sharp cat eye or a soft, smudged line, this eyeliner has you covered.

How you'll use it: Shake the pen gently before use. Starting from the inner corner of your upper lash line, draw a line outward, adjusting pressure for desired thickness. For a winged look, extend the line upward at the outer corner of your eye. Allow a few seconds for the formula to set. To remove, use a gentle makeup remover or micellar water.

Why you’ll love it: This lightweight serum combines the best of skincare and makeup, providing sheer coverage while enhancing your skin’s natural glow. Infused with microencapsulated pigments, it blends seamlessly into the skin, giving you a dewy, luminous finish. Plus, it’s packed with nourishing ingredients that help improve skin’s texture and moisture barrier over time, making it perfect for everyday wear.

How you'll use it: Apply a small amount of the serum to clean, moisturized skin. Using your fingertips, gently blend the serum across your face, starting from the center and working outward. For additional coverage, layer the serum as needed. Allow a few minutes for the product to settle and reveal a natural, glowing finish.

Why you’ll love it:  Packed with antioxidant-rich superfoods like kale, spinach, and green tea, this gentle gel cleanser removes dirt, oil, and makeup while keeping your skin balanced and hydrated. The 2oz size is perfect for travel or to try out this skin-loving formula that works for all skin types. Your go-to for a fresh, clean start.

How you'll use it: Apply a small amount to damp skin, massaging in circular motions to create a lather. Rinse thoroughly with warm water. For best results, use morning and night as part of your routine and follow up with your favorite moisturizer for smooth, refreshed skin.

Why you'll love it: A mauve-toned gloss with golden shimmer, Dolly adds a subtle yet stunning shine to your lips. Infused with a plumping peptide complex and moisturizing vitamins, it delivers a refreshing tingle while keeping your lips soft and hydrated. Wear it solo or layer it over your favorite lipstick for that effortless, your-lips-but-better look.

How you'll use it: Apply the gloss directly to your lips using the doe-foot applicator. For a more defined look, line your lips with a lip liner before application. The lightweight formula ensures comfortable wear throughout the day, providing a high-shine finish without the sticky feel.

Why you'll love it: This root coverup is your secret weapon for flawless hair between salon visits. This award-winning, water-resistant mineral powder instantly camouflages grays, dark roots, and sparse areas, blending seamlessly with your natural hair color. Its mess-free application and long-lasting formula ensure you look polished and confident all day long.

How you'll use it: Using the included brush, gently press the powder onto dry hair, focusing on roots, hairlines, or thinning areas. The lightweight formula adheres effortlessly, providing a natural finish without stiffness or residue. Perfect for daily touch-ups or special occasions, this compact solution keeps you looking your best between color treatments.

Why you'll love it: This weightless, leave-in serum replenishes and reconstructs all hair types, infusing pure silk to repair, smooth, and protect. It combats frizz, split ends, and dullness, leaving your hair with a lustrous shine and silky texture. Ideal for fine, curly, textured, or color-treated hair, it enhances manageability without weighing hair down—delivering salon-quality results.

How you'll use it: Shake well before use. Apply a small amount to your palms and distribute evenly from the scalp to the ends of your hair. It can be used on both wet and dry hair. For best results, use as often as necessary to maintain smooth, shiny, and healthy-looking hair.

Why you’ll love it: There’s no dipping your fingers into a pot of cream here. Tula’s brightening, hydrating under eye treatment comes in a stick that’s easy to swipe under your eyes—and gratifying too. The balm feels cool and refreshing going on and the chill actually lasts well after application—a neat trick that energizes tired eyes and helps wake you up as you drink your morning coffee. Keep it next to your computer and you might even find yourself reapplying—a quick pick-me-up for your eyes and your mood. 

How you’ll use it: Swipe the balm across your under eyes and over your brow bones and crow’s-feet to treat the whole area to the cooling hyaluronic acid-infused formula. 

Why you'll love it: Say goodbye to breakouts with these ultra-thin, discreet healing patches. They work overnight to absorb impurities, reduce redness, and speed up healing, all while soothing with salicylic acid, niacinamide, and aloe vera. No drying, no irritation—just clearer, smoother skin by morning. Perfect for at-home or on-the-go acne relief.

How you'll use it: After you’ve cleansed and dried your face, simply peel a dot from the sheet and place it directly over the blemish. Leave it on for a few hours (or overnight if you’re feeling extra ambitious!) and let it work its magic. When you wake up, peel it off to reveal smoother, clearer skin.

Why you'll love it: Consider this your skin’s daily reset button. This lightweight moisturizer from La Roche-Posay delivers long-lasting hydration while reinforcing your skin’s barrier—thanks to a powerhouse blend of ceramides, niacinamide, and prebiotic thermal water. It’s gentle, no-fuss, and backed by dermatologists—because sometimes, simple really is smarter.

How you'll use it: Massage onto clean skin morning and night as your go-to moisturizer. It plays well with serums, sits perfectly under makeup, and soothes skin on even its most sensitive days.

Why you’ll love it: A foundation brush that does it all—and makes it look easy. This pro-favorite has densely packed, silky-soft bristles that blend liquid, cream, or powder formulas seamlessly. The result? A smooth, airbrushed finish with zero streaks, just glow.

How you'll use it: Dip the brush into your foundation of choice, then use sweeping or buffing motions to blend from the center of your face outward. The tapered shape hugs contours effortlessly, so every angle is covered—literally.

Why you’ll love it: This lightweight, multi-tasking moisturizer gives you a soft-focus finish with sheer, breathable coverage—perfect for that no-makeup makeup look. Packed with hydrating ingredients and SPF 15, it blurs imperfections, evens tone, and protects your skin in one dreamy step. Choose one of four natural-looking shades—Light, Light-Medium, Medium or Dark. 

How you'll use it: Apply a pea- to dime-sized amount all over the face and blend well with fingers or brush.

Why you'll love it: Elevate your eye game with this creamy, smooth liner in the deepest black. Whether you’re aiming for a natural daytime look or bold, dramatic eyes for the evening, it glides on effortlessly, offering rich, long-lasting color for up to 9 hours. Dermatologist- and ophthalmologist-tested, it's safe for even the most sensitive eyes. Perfect for any occasion! 

How you'll use it: Twist up the pencil (no sharpening needed!) and glide along your upper and lower lash lines for a sharp, precise line. Want to intensify your look? Layer it up or smudge gently for a smokier effect. Reapply as needed throughout the day for vibrant, smudge-proof color that lasts.

Why you’ll love it: Consider this your shortcut to effortlessly voluminous hair. SexyHair’s cult-favorite spray delivers long-lasting lift and flexible hold, so your style stays put—without ever feeling stiff or sticky. Think: touchable texture with a red carpet finish.

How you’ll use it: After styling, hold the can 8–10 inches away and mist evenly to set your look. For added volume, flip your hair upside down, spritz at the roots, and flip back for that just-left-the-blowout-bar bounce.

Why you’ll love it: Say goodbye to rough, bumpy skin with this powerful yet gentle exfoliator.  Combining 10% AHA with pumice and biodegradable exfoliating beads, KP Bump Eraser works to smooth and reveal softer, clearer skin. Perfect for treating keratosis pilaris, it’s gentle enough for regular use while delivering visible results. The 1oz size is ideal for on-the-go or travel!

How you'll use it: Apply to damp skin in the shower, gently massaging in a circular motion to exfoliate. Focus on areas prone to bumps like the arms, thighs, and back. Rinse thoroughly, then follow up with a moisturizing lotion to keep skin hydrated and smooth.

Why you'll love it: Viva La Juicy is the perfect blend of playful and luxurious, with notes of wild berries, honeysuckle, and vanilla. This rollerball version is compact, travel-friendly, and perfect for on-the-go touch-ups, allowing you to carry the iconic fragrance with you wherever you go. Fresh, flirty, and irresistibly sweet, it’s a scent that turns heads.

How you'll use it: Gently roll the perfume on pulse points—wrists, neck, and behind the ears—for an instant burst of fragrance. Reapply as needed throughout the day to keep the scent fresh and vibrant.

Why you’ll love it: This body wash smells sweet and floral—with sparkling notes of pink prosecco, quince, and peonies—and is infused with pro-vitamins. It turns your shower into a full-on vibe with its rich, bubbly lather and skin-nourishing benefits.

How you'll use it: Lather up in the shower and enjoy the scent of a sweet, heart-warming celebration.

Why you’ll love it: An iconic shade loved by royalty and beauty editors alike, Ballet Slippers is the ultimate soft pink—classic, clean, and endlessly elegant. With salon-quality pigment and a smooth, streak-free finish, it’s your go-to for an effortlessly polished look.

How you'll use it: Start with clean, dry nails and apply a base coat to protect and prep. Apply two thin coats of Ballet Slippers, letting each coat dry between layers. Finish with a top coat for extra shine and long-lasting wear. Let dry completely—and enjoy your timeless mani.

Why you’ll love it: Salon-quality nails in minutes—no appointment needed. Facile’s press-ons are easy to apply, long-lasting, and seriously chic. Dirty Shirley is a bold, juicy red in a flattering almond shape that gives instant glam with zero dry time. Each set comes with everything you need for a flawless DIY mani, right at home.

How you'll use it: Start with clean, dry nails. Gently push back cuticles and buff the surface for better adhesion. Select the right size press-on for each nail. Apply a thin layer of glue (or use included adhesive tabs) to your natural nail.Press the nail down firmly for 10–15 seconds, starting from the cuticle and pressing outward to avoid air bubbles. File or shape as needed—and you’re good to go!

Why you'll love it: Touchland isn't your average hand sanitizer. With sleek packaging, skin-loving ingredients, and mood-boosting scents, it keeps your hands clean and hydrated—no stickiness, no harsh alcohol smell. It’s pocket-sized luxury that elevates your hygiene game wherever you go. You’ll receive one of four refreshing scents—Wild Watermelon, Berry Bliss, Beach Coco, or Blue Sandalwood.

How you'll use it: Apply a generous amount of hand sanitizer to cover all surfaces of your hands thoroughly. Rub your hands together until they feel completely dry, which should take approximately 20 seconds. Avoid wiping or rinsing off the sanitizer before it has dried.