Why you’ll love it: Lip liner just may be the most underrated makeup product: Most people skip the step if it’s not a special occasion, but the 30 seconds it takes to apply can make a world of difference. Uoma’s lives up to its exuberant name: It’s perfect for creating a crisp, clean look; gives longevity to any lipstick or gloss you swipe on top; and it prevents your lip color from traveling outside the line as the day goes on. The formula is easy to apply—there’s none of the typical tugging that can make it difficult to create a smooth outline on your lips—and the neutral pink shade works so well with any skin tone or lipstick color.

How you’ll use it: You can use the pencil to trace and slightly reshape your lip line and then fill in your lips before applying lipstick or gloss. The color is so pretty, we also love to layer it under clear gloss.

UOMA

Badass MF Matte Filler Lip Liner in Ross

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