Why you'll love it: The 2010s are back in a major way, and it shows with this iconic brow pomade. The multitasking pigment can be used to shape, shade, and fill in your brows all in one go. It's also waterproof, so you never have to worry about your look running once it's set.

How you'll use it: As the name implies, this pomade is best applied with an angled brush after dipping it in the pot and working excess off into the cap. You'll be left with the perfect amount of pigment to do all of the above and more.