Why you'll love it: Not every face can tolerate the power of retinol, but most can appreciate its more sensitive, skin-friendly alternatives, like bakuchiol. The plant-based ingredient is packed into this serum to help target fine lines and smooth texture, just like the vitamin A derivative.

How you'll use it: At night, after cleansing, pat three drops onto skin (forehead to neck), followed by moisturizer. Don't forget to wear sunscreen the next morning!