Why you’ll love it: Blonde maintenance can feel like a full-time job—but with this toning shampoo, it doesn’t have to be. Instead of a traditional purple shampoo, this shampoo features black pigments that help dial down orange and yellow hues, while amping up the icy, cool-tones you want.

How you’ll use it: Designed for very light or platinum blonde hair, this toning shampoo is gentle enough to be used 1-2 times per week, in-between your regular shampoos.