Why you’ll love it: The perfect “my lips but better” lip color: Pillow Talk is the rare neutral lipstick that manages to be universally flattering, it gives lips a hint of pink, and it has a matte-yet-moisturizing finish — it’s no wonder Pillow Talk lipstick has sold out several times since it launched.

How you’ll use it: This lipstick is great for everyday, special occasions and red carpets, if that’s your scene — Salma Hayek, Emma Roberts, Nicole Kidman, and Gwyneth Paltrow are a handful of the celebrities who have worn the shade.