Why you’ll love it: Between the dual-sided wand and the buildable formula, this mascara lets you customize your look based on the lashes you want. From naturally defined, soft and fluttery, or a little more drama, you’re in control.

How you’ll use it: Use the shorter side of the wand to lift lashes. Flip to the longer side to lengthen and separate. Then add more coats for more added volume.