Why you'll love it: It's a bronzer! It's a serum! It's...both? Leave it to the celebrity makeup artist Mario Dedivanovic to create a product so innovative we don't even know how to describe it—but we'll certainly try. Made with a hydrating combination of hyaluronic acid and vitamin E, and a touch of mica for shine, this lightweight liquid is a jack-of-all-base-makeup-trades.

How you'll use it: The buildable, multitasking formula can be worn as a bronzer, used for contouring, or sheered out for an allover glow. Plus, it can be dispensed two different ways (with its pump top or wide doe-foot applicator), and applied in three: with a brush, sponge, or your fingers. So many ways to play!